![]() One is a site under the Hard Rock brand in partnership with the Gaming Innovation Group, which platform went live in January 2019. The other is a sportsbook under the Unibet brand, which is partnering with the Kindred Group for this venture. There are already two other online gambling platforms that have partnered with the casino. Once there are no issues in the testing phase, the Division of Gaming Enforcement will give Bet365 and the Hard Rock the green light for a full launch of their platform. The partnership was agreed back in July 2018, shortly after the federal ban on sports betting came to an end. The bookmaker is partnering with the Hard Rock Hotel and Casino in Atlantic City for this venture. As part of the launch, people can register for an account on the Bet365 platform remotely once they are within New Jersey state lines. The testing phase allows the regulator to ensure that Bet365 can survive in a competitive market. Many other European bookmakers in operation in the U.S., such as William Hill and Paddy Power (through their majority stake in FanDuel), have had a lot of success to date. ![]() The company has been working for more than 12 months to enter the US market. It is now available to register for an account within the US, however to engage in wagering you must be physically located in the state of New Jersey.- bet365 August 22, 2019 The new bet365 site is going through a pre-live phase and is only available during certain time periods. ![]()
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